Generation Z, often known as Gen Z, refers to people born roughly between the late 1990s and early 2010s. Unlike previous generations, Gen Z have grown up in a world shaped by smartphones, social media, instant communication and global uncertainty. From climate anxiety and rising living costs to online culture and digital trends- they have experienced events that older generations did not face in the same way. As a result, Gen Z are often viewed as one of the most unique and adaptable generations yet. While they are sometimes criticised for being ‘too sensitive’ or ‘chronically online’, there are many positive qualities that make Gen Z stand out.
Gen Z Are More Open About Mental Health
One thing that makes Gen Z different is how openly they discuss mental health. Conversations around anxiety, burnout, therapy and emotional wellbeing have become much more normalised among Gen Z today. Unlike some previous generations, where mental health struggles were often hidden or dismissed, Gen Z are more likely to encourage open conversations and support others online and offline. Research by Young Minds actually supports this as they found that many individuals in Gen Z feel more comfortable discussing mental health compared to older generations.
Social media has played a major role in this. Platforms such as TikTok and Instagram have allowed young people to share experiences, coping strategies and mental health awareness campaigns. This has helped reduce stigma and encouraged many young people to seek support when needed or to feel less alone.
Gen Z Are Less Interested in Traditional ‘Party Culture’
Another interesting difference is that many Gen Z individuals are becoming less interested in traditional habits associated with older generations, such as heavy drinking and gambling. Research by Time shows that Gen Z are drinking less alcohol overall compared to previous generations, often choosing healthier lifestyles.
There is also evidence that many in this generation are less interested in traditional forms of gambling, such as casinos and betting shops. Research from the Gambling Commission found that gambling was simply ‘not something they are interested in’. This may reflect growing awareness around financial wellbeing, addiction and mental health.
Gen Z Are Financially Stressed – But Extremely Budget Conscious
Despite often being associated with trends and online shopping culture, Gen Z are also considered one of the most financially stressed generations. Rising living costs, expensive housing, student debt has shaped how they think about money. As a result, many Gen Z individuals are becoming far more budget- conscious and intentional with their spending habits.
One major example of this is the rise of second-hand shopping. Platforms such as Vinted and Depop and also charity shops have become extremely popular amongst this generation. Research by Ipsos and Humana People to People found that Gen Z are leading the growth of the second-hand fashion market, often choosing pre-loved clothing because it is both more affordable and more sustainable.
Similarly, research by Palomo-Domínguez, Elías-Zambrano and Álvarez-Rodríguez found that saving money was one of the main reasons Gen Z purchase second-hand clothing, alongside concerns around fast fashion and environmental waste. Their research also highlighted that many young people viewed second-hand shopping as a way to express individuality and avoid overconsumption.
The cost-of-living crisis has also increased the popularity of charity shops amongst them. Research by Mazanec and Harantová (2024) found that many young adults had started thrifting or shopping second-hand as a cheaper alternative to buying new clothes during periods of financial uncertainty.
This shows how Gen Z have adapted to financial pressures in creative ways. Rather than completely giving up fashion and self-expression, many young people are finding more affordable and sustainable ways to participate in trends while remaining conscious of their budgets.
They Have Redefined Success
For many older generations, success was often linked to long working hours, financial stability and traditional career paths. Gen Z, however, tend to view success differently.
Many young people now prioritise:
- Work-life balance
- Flexibility
- Happiness
- Mental wellbeing
- Personal fulfilment
Terms such as ‘soft life’ and ‘quiet quitting’ have become popular online, reflecting a shift in how young people view work. Rather than ‘living to work,’ many Gen Z individuals want careers that allow them to enjoy life and protect their wellbeing.
Research supports this shift in attitudes. A study by Oxford Brookes University found that Gen Z workers place a strong emphasis on wellbeing, inclusivity and work-life balance. This shift may partly be influenced by growing up during periods of economic instability, rising housing costs and uncertainty about the future. Many Gen Z individuals have witnessed financial crises, increasing living expenses and insecure job markets, leading them to question whether traditional views of work and success are realistic or healthy.
Gen Z Are Extremely Adaptable
Some may argue that one of Gen Z’s greatest strengths is adaptability. This generation has grown up during rapid technological and social change. From online learning during the COVID- 19 pandemic to the rise of AI and digital careers, Gen Z have constantly had to adjust to new environments.
Because of this, many young people in this generation today are highly skilled in:
- Social media
- Digital communication
- Content creation
- Online branding
- Technology
Furthermore, some Gen Z individuals have even impressively built businesses and careers entirely online through platforms such as TikTok, YouTube and Instagram. This demonstrates creativity, innovation and an ability to adapt quickly to changing opportunities. Growing up in a fast-moving digital world has arguably made Gen Z more flexible and resourceful than many people give them credit for.
Conclusion
Overall, what makes Gen Z different is their ability to adapt, question traditional norms and prioritise wellbeing in a rapidly changing world. They have become a generation that values authenticity, mental health, sustainability and balance. While they are often criticised, Gen Z are ultimately reshaping what success, communication and modern life look like for future generations.
References
Gambling Commission (2025). Young People and Gambling 2025: Official Statistics. Available at: Gambling Commission
Ipsos and Humana People to People (2024). The Rising Importance of Second-Hand Fashion for Gen Z.
Mazanec, J. and Harantová, V. (2024). ‘Gen Z and Their Sustainable Shopping Behavior in the Second-Hand Clothing Segment’, Sustainability, 16(3).
Oxford Brookes University (2024). Study reveals Gen Z workers place greater emphasis on wellbeing and work-life balance. Available at: Oxford Brookes University
Palomo-Domínguez, I., Elías-Zambrano, R. and Álvarez-Rodríguez, V. (2023). ‘Gen Z’s Motivations towards Sustainable Fashion and Eco-Friendly Brand Attributes: The Case of Vinted’, Sustainability, 15(11).
